Movie

Тигр, ласточка и «Джеки Чан» (2025)

• June 13, 2025
• 1h 7m

• Documentary

Overview

How to turn a modest Instagram store into a small fashion empire? The creators of the brand of basic, laconic, but not boring clothing 12storeez from Yekaterinburg launched their business in the crisis of 2014. And everything worked out: now the brand has many stores across the country and several abroad, huge turnover, a showroom at the Trekhgornaya Manufactory and bright campaigns that invariably attract attention.

Directors

Kira Altman, Igor Shmelev